Progressive Corp:The Auto Insurer's Competitive Strategies



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Code : COM0072

Year : 2004

Industry : Banking, Insurance and Financial Services

Region : USA

Teaching Note:Available

Structured Assignment :Available

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Abstract: Progressive Corporation, the No. 3 auto insurer in the US has been in the race to capture a substantial market share from its rivals, State Farm and Allstate.

Progressive's tailor-made insurance services for its customers made it one of the leading auto insurers in the US. However, due to cutthroat price competition from its rivals, Progressive's growth faced some difficulties in early 2004.

Pedagogical Objectives:

  • To discuss the competitive strategies adopted by Progressive Corporation to sustain its position in the market

  • To discuss how competitive the company can be in the future.


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    Keywords : Auto insurance market in the US, Progressive's innovative services to its customers, History of Progressive Corporation, Top ten insurers in the US, Competitive Strategies Case Study, Immediate response vehicle, Autograph, Working of Concierge Claims Service, Financials of Progressive Corporation, Market shares of Progressive and its competitors, Awards received by Progressive Corporation

    Contents :
    » About Progressive Corp.
    » Competitive Strategies in the New Century
    » An Insured Future?


    Case Introduction >>


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